I buildwebsites. Underneath: I build stories — for brands that want to be remembered, not just found.

Web designer & front-end developer, working with brands worldwide.

There’s more beneath — move to lookDrag to look beneathScroll ↓
Approach

Every brand has a surface and a story. Most websites only show the first.

Surface

What you sell.

Products, prices, a contact form. Easy to find — and just as easy to forget.

Fig. 01Surface
Story

Why it exists.

The people, the craft, the obsession behind it. That is what customers actually connect with.

Fig. 02Story
Structure

How it’s felt.

Type, rhythm and motion that carry the story before a single word is read.

Fig. 03Structure
Build

One pair of hands.

Designed and built by the same person — nothing lost between the idea and the code.

Fig. 04Build
Selected work

Three brands, three stories — each told its own way.

See all work Selected projects · full archive inside
Portrait of Misagh Jafari
Fig. 01Look closer ↑
About

I studied microbiology. I never stopped looking closer.

Since I was a kid, I’ve been drawn to making things and inventing stories. Microbiology came from the same place — curiosity, and the urge to see what’s hidden from the naked eye.

That curiosity became a career: designing infographics, leading an ideation team, and building pages and stories for brands.

Along the way, one thing became clear. A story is what makes a brand work. It’s what people connect with, and everything else revolves around it — the design, the motion, the code. All of it serves the story.

Today I design and build story-led websites for brands around the world, from the first idea to the last line of code.

The lens you’ve been using on this page? It’s a microscope. Try it on the photo.

Services

What I make — from the first idea to the last line of code.

Every project starts with a conversation, not a price list.

How we work

From first email to launch — four steps, no surprises.

  1. Conversation

    We talk about your brand, your audience and what the site needs to do. No forms, no obligation.

    FreeA call or a few emails
  2. Story

    I dig into what makes you different and shape it into a narrative, a site structure and the key messages.

    Typically 1 weekYou get a written story & sitemap
  3. Design

    Visual direction, key pages and motion — designed in your story’s voice. You review, we refine together.

    Typically 2–3 weeksTwo rounds of revisions
  4. Build & launch

    Fast, accessible, production-ready code — hand-built, or native in WordPress & Elementor so you can edit it yourself.

    Typically 2–4 weeksLaunch, handover & support

Most projects take 5–8 weeks from first conversation to launch.

Your turnDrag the letters — there’s a word hidden in here

Start a conversation

No long forms, no price lists. Tell me about your brand — we’ll find its story together.